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Private money loans

Private Money vs Hard Money: Asset Financing for Investors and Entrepreneurs

Private money financing is funded on the strength of the asset, not a bank's timeline or a perfect credit file. When the deal won't wait, asset-based underwriting can get you to the closing table.

Asset-focused qualification options may be available for qualifying deals.

Licensed mortgage broker · Answer Home Loans, Inc. NMLS #1729528

What private lenders weigh

The deal leads, not the paperwork

Illustrative
ASSET VALUE
Property value & LTVHow much of the value is financed
Your plan & exitRenovate, sell, or refinance
Credit historyConsidered, but not the deciding factor

General illustration. Each deal is evaluated individually.

  • Asset-Based, Not Income-Based
  • Structured Around Your Timeline
  • Credit-Challenged Borrowers Considered
  • Residential & Commercial Properties

Loan programs

Two Ways to Put Capital to Work.

The right structure depends on whether you're acquiring and renovating a property or bridging into a longer-term financing plan.

Acquisition & Fix-and-Flip Financing

Short-term capital to acquire and begin renovating distressed or undervalued properties without waiting on a conventional bank's timeline or needing a spotless credit file.

Structure
Short-term
Underwriting basis
Asset & plan (LTV-focused)
Typical exit
Sale or refinance

Best for: Flippers and investors acquiring distressed properties who need to begin renovations quickly, regardless of credit history.

Bridge & Land Financing

Short-term bridge capital to secure multifamily properties, land parcels, or transitional commercial assets, including deals you need to lock down before permits are issued or permanent financing is in place.

Structure
Short-term bridge
Underwriting basis
Asset value & plan
Typical exit
Refinance or sale

Best for: Multifamily and land buyers working against a deadline, including securing parcels before building permits are issued.

Not sure which structure fits your deal? Talk to a loan officer.

Actual terms, rates, and loan-to-value (LTV) vary by lender and deal structure. Not a commitment to lend.

Why private money

Why Borrowers Choose Us

Approval Built Around the Asset

Underwriting centers on the property's value and your plan, not a credit score alone. Asset-focused qualification options may be available for qualifying deals.

Built for Time-Sensitive Deals

When timing decides the deal, private money is structured around your closing date rather than a conventional bank's approval queue.

Properties Banks Won't Finance

Distressed, vacant, or transitional properties that fail a conventional lender's condition requirements can be eligible. Financing is structured around the deal, not a rigid checklist.

The process

A Simple Path to Funding.

  1. 1

    Tell Us About the Property & Your Plan

    Share the property details, your strategy, and your timeline. Asset-based underwriting begins with the deal.

  2. 2

    We Structure a Loan Around the Deal

    Terms are built around the collateral's value, the LTV, and your exit plan, not a standardized income checklist.

  3. 3

    Close and Start Moving

    Funding follows a timeline that matches your deal. Get to the closing table and begin executing your plan.

Borrower types

Built for Borrowers a Bank Would Turn Away.

Private money isn't a last resort. It's the right tool for time-sensitive deals, properties in transition, and borrowers who don't fit a conventional underwriting mold.

Residential Real Estate Investors

Lock down time-sensitive rental property acquisitions without waiting on a conventional bank's timeline.

Commercial Real Estate Investors

Short-term capital for vacant, distressed, or transitional retail, office, and mixed-use projects a conventional bank won't touch.

House Flippers

Asset-focused financing for distressed properties, built for borrowers who need to begin renovations quickly, regardless of credit history.

Multifamily & Land Buyers

Short-term bridge financing for multifamily and land acquisitions with deadlines a traditional bank can't meet.

Land Buyers Securing Plots Pre-Permit

Financing to secure land before building permits are issued, so the deal doesn't slip away while approvals are pending.

Credit-Challenged Borrowers

Financing built around the asset for borrowers turned away by rigid bank guidelines. Asset-focused qualification options may be available.

FAQ · Private money loans

Frequently Asked Questions About Private Money Loans

Asset-based financing for flippers, investors, and land buyers, funded on the strength of the deal rather than a bank's timeline or a perfect credit file.

How is a private money loan different from a conventional bank loan?

A conventional bank loan relies heavily on income documentation, credit score, and debt-to-income ratios, which can take weeks or months to complete. A private money loan (sometimes called hard money) is funded by private individuals, investment funds, or non-bank lenders. Underwriting is asset-based: it focuses on the property's value, the loan-to-value (LTV) ratio, and your plan for the property. That allows more flexibility on property condition and credit profile than a traditional bank.

Will a low credit score disqualify me from a private money loan?

Not necessarily. Because private money underwriting centers on the collateral rather than a standardized credit checklist, asset-focused qualification options may be available for qualifying deals, even for credit-challenged borrowers. The strength of the asset, the loan-to-value ratio, and your exit plan carry significant weight, and each deal is evaluated individually.

What property types and conditions are eligible?

Private money loans can finance a wide range of property types, including single-family, multifamily, commercial (retail, office, mixed-use), and raw land. Private lenders can often finance distressed, vacant, or transitional properties that fail a traditional lender's condition requirements, including properties that need significant renovation and land where building permits haven't been issued yet.

What affects how long a private money loan takes to close?

Asset-based underwriting doesn't require the extensive income documentation and committee reviews of a conventional bank, so the process is typically more streamlined. The timeline depends on the deal's complexity, the valuation, title work, and how quickly you can provide property and plan details. Discuss your specific timeline with a loan officer.

What happens at the end of the loan term?

Private money loans are short-term, so a clear exit strategy is an important part of approval. The two most common exits are (1) a refinance: after completing renovations or stabilizing the property, you refinance into a conventional or longer-term loan; or (2) a sale: you sell the improved or acquired property and use the proceeds to repay the loan. Lenders evaluate the exit plan as part of underwriting.

Mortgage Wholesale provides private money loan financing for acquisition, fix-and-flip, bridge, and land purchases. Rates, terms, and loan-to-value are evaluated deal by deal and vary by lender, property, and borrower profile. This is not a commitment to lend. Mortgage Wholesale | NMLS #380097 | Equal Housing Opportunity

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Example scenarios

Deals Where Private Money Fit

Fix & flip

Flipper With a Tight Contract Window

Illustrative example, not an actual client.

A flipper had a distressed house under contract with a short closing deadline a bank couldn't meet. A private money loan could be underwritten on the property and the renovation plan, then repaid when the home sold.

Timelines, rates, and terms vary by lender and borrower profile.

Land · pre-permit

Developer Securing a Parcel Before Permits

Illustrative example, not an actual client.

A developer found the right parcel, but permits were still weeks away and the seller wouldn't wait. Private bridge financing could close on the land before permits were issued.

Timelines, rates, and terms vary by lender and borrower profile.

Credit-challenged

Investor Rebuilding Credit

Illustrative example, not an actual client.

An investor with a recent credit setback found a strong rental property. Because private money weighs the asset and exit plan heavily, the deal could still be evaluated on its merits.

Timelines, rates, and terms vary by lender and borrower profile.

Get started

Tell Us About Your Deal. We'll Help Structure the Private Money Loan.

Private money is built for time-sensitive deals, but it starts with understanding yours. Share your property details and plan, and a loan officer will get back to you to discuss structure, timeline, and loan-to-value.

  • Asset-based underwriting: your plan and the property lead

  • Flexible terms structured around the deal, not a rigid checklist

  • Credit-challenged borrowers encouraged to apply

Answer Home Loans, Inc. · NMLS #1729528 · DRE #02058505

Secure a Private Money Loan

We'll reach out within 5-30 minutes to discuss your private money loan options

Your information is kept private and will only be used to evaluate your loan inquiry.